From a raging teenager with no direction — to 5 combat tours in the Marine Corps — to building a thriving home service empire. Now I show others how to do the same.
The Handyman Coach
"I separated from the Army with zero business experience and was convinced I needed a degree to be taken seriously. Coach Cruz showed me that everything I built in uniform was already worth money. Booked my first client on Day 18."
"I had the skills but no idea how to find clients or what to charge. The pricing framework alone was worth 10x what I paid. Three months in and I am turning down work because my calendar is full."
"Retired from law enforcement and felt invisible for the first time in 22 years. Built my handyman business in 8 weeks following the program. I have my purpose back and I am making more than I made on the job."
I grew up as a teenager with no direction and a lot of rage. No roadmap. No example to follow. The streets had answers but none of them led anywhere good. By seventeen, I had burned through more second chances than I had any right to receive.
Then a Marine Corps recruiter did something almost no adult had ever done — he looked at me like I was worth something. He didn't sugarcoat it. He said the Corps would break me down and rebuild me, and whether what came out the other side was better or worse depended entirely on what I decided to bring to it.
I signed the papers three weeks before my eighteenth birthday. What followed was nearly a decade of infantry service, five combat deployments, and the most complete education in leadership, discipline, and human performance that exists anywhere on Earth.
When I came home for the last time, I faced the hardest transition of my life — not combat. Civilian life. No mission. No structure. No purpose. The identity I had built over a decade was gone overnight.
A neighbor's deck. That's where it started. I fixed it the way Marines fix things — completely, correctly, with attention to every detail. She told two neighbors. They told two more. Within months I had built a legitimate home service business from nothing, using the same discipline, communication skills, and operational thinking the military had spent years building into me.
Today I run that business and The Handyman Coach — a coaching program that helps veterans, tradespeople, and career-changers build profitable home service businesses in 30 to 60 days. Because the map I had to draw myself is worth nothing sitting in a drawer.
Four ways to work with The Handyman Coach — from self-paced learning to full 1-on-1 VIP access. Every program includes the same field-tested systems used in an active home service business.
From a raging teenager with no direction — to serving 5 tours as an infantryman in the Marine Corps for nearly a decade — to re-finding purpose as an entrepreneur in the home service sector. This is that story, and the complete playbook for making the same transition.
10 chapters. Raw, honest, and actionable. Not a memoir — a map.
A 15-minute discovery call is free, pressure-free, and focused entirely on where you are and whether The Handyman Coach program is the right fit for your situation right now.
If it's not the right fit, I will tell you that too — and point you toward what is. No pitch. No sales tactics. Just a straight conversation.
"The discovery call lasted 12 minutes. By minute 8 I knew this was exactly what I had been looking for since I separated. Best decision I have made post-military."
Fill this out and Coach Cruz will reach out within 24 hours to schedule your call.